Established in 1982, Pershing began its story as a rock-solid agent for IBM software and hardware products, securities application systems as well as IT information professional services. After nearly 40 years of reforms in the information industry, Pershing has implemented the brand spirit of “Smart Technology, Passionate Service”. From end users to becoming a provider of technology services, Pershing touches many industries including fintech, artificial intelligence, cloud computing, big data, and information equipment maintenance services.

With accurate market strategy and technology deployment, Pershing has more than 20 years of information system equipment maintenance experience and 25 years of financial solution service experience, using technology to make financial services more integrated into daily life. The company has maintained long-term cooperative relations with major technology companies and established a technology service ecosystem. Among its partners, Pershing has cooperated with NCR to launch the VTM (Video Teller Machine) service, providing remote customer service connection services 14 hours a day, seven days a week, to create uninterrupted financial services.

Staying true to its motto of “smart technology with passional service,” Pershing launched its smart service bot, “Hibao,” which can optimize service processes such as attendance inquiries and automatic meeting scheduling. Hibao can also be used in external customer service to help consumers from product consultation and after-sales maintenance. Through artificial intelligence analysis technology consultation and adoption of “Design Thinking,” Pershing helps corporate customers clarify the real pain points and needs, breaking away from the traditional semi-promotional business model in order to create a truly consumer-friendly model with customer service robots on demand.

With rapid fluctuations in the market, growing enterprises need to keep their fingers on the pulse of change, maintaining sustainable operations. After the second-generation succession , led by Chairman Chen Qinxiang, rebranding has helped reposition Pershing’s customer group. Through the rebranding process, Pershing has always maintained a future-oriented attitude. Pershing continues to use the core value of technology services to help Taiwan’s small and medium-sized enterprises to further use technology and bring smart life closer.